Virgin Website Landing Page - A Mini Case Study
Ui/Ux Designer
Role
Figma, Photoshop, Illustrator
Tools
Problem Statement
The current landing page of Virgin Atlantic looks outdated, some texts and icons are not aligned. Also the buttons are not consistent. For example the “Hero section”, the “Log in button” and “Shop deals button” are the same color and have inconsistent sizes. This can create a problem for the user, leaving the user confused on where to go next.
Solution
I redesigned the Landing page giving it a modern look. I added imagery in the hero section to keep to users excited on places to visit. For the buttons, I used 2 different styles “a filled button style for shop deals” and an “outlined button style for Log in” so as to keep the user focused on the CTA. I also added a tease of continuation i.e when Users scroll down, they can easily get the tickets to the destination they want.
Design Process
New Landing Page
Experience Virgin
